Social Media Giant Twitter Unveils Bold Rebranding as X


Twitter has a new look! On Monday, they changed their logo from the blue bird to a simple white X on a black background. This change is part of a bigger rebranding effort by the company.

The decision to change the logo came after Elon Musk, the new boss of Twitter, announced his plans to rebrand the platform. He said that they will be saying goodbye to the Twitter brand and gradually getting rid of all the birds.

In response to Musk’s announcement, Twitter quickly made the change and replaced their website’s URL from “” to “” within a few hours.

Today, Elon Musk officially revealed the revamped logo for Twitter. Now, instead of the blue bird, the logo shows a white X on a black background, keeping it bold and minimalist.

Musk also updated his profile photo on Twitter with the new logo. So, if you see an X instead of a bird on Twitter, now you know why!

“Not sure what subtle clues gave it way, but I like the letter X. If X is closest in style to anything, it should, of course, be Art Deco,” Musk tweeted recently.

Elon Musk has had a strong connection with the letter X for quite some time. Back in 1999, he co-founded an online bank called Later, this bank merged with another company called Confinity. After that, Musk was replaced as the CEO of in 2001, and the company was renamed PayPal.

Interestingly, in 2017, Musk got the domain back from PayPal, which he had owned before. He thanked PayPal and mentioned that it held special value to him.

In 2015, Tesla, a company founded by Elon Musk, launched a popular SUV called Model X. This SUV was a big hit and made history by earning 5-star safety ratings in every category during safety tests conducted by the National Highway Traffic Safety Administration.

Elon Musk is also known for being the founder of SpaceX, a company that designs, manufactures, and launches advanced rockets and spacecraft. In 2008, SpaceX achieved a significant milestone when its Falcon 1 became the first privately developed liquid fuel rocket to reach orbit.

On a more personal note, Elon Musk publicly refers to his first child with Grimes as X. The child’s actual name is a unique combination of letters and symbols.

Recently, Linda Yaccarino, who Elon Musk appointed as Twitter CEO in May, shared the new logo of Twitter and expressed her thoughts about the change. She believes that X represents the future of unlimited interactivity, including audio, video, messaging, payments/banking, and it will create a global marketplace for ideas, goods, services, and opportunities.